文档介绍：Corporate
identity
guidelines
Version July 2003
Opt 48398 0703
1 Introduction Graphic elements Accreditation Partners Trademarks
Summary This guide is intended for
anyone producing
Brand munications for
Ordnance Survey, and
Key graphic elements outlines the different
elements that make up
Using the elements our corporate identity.
Welsh Language Scheme The purpose is to ensure that all
our work embodies Ordnance
Contact Survey brand attributes,
expresses them consistently,
and helps to build an awareness
of the brand.
Although some rules are fixed,
the guidelines are not intended
to be limiting, and there is plenty
of scope for creative expression.
The aim is to create an image
that reflects Ordnance Survey,
anisation that is
professional, modern and
forward looking. The image
needs to be relevant to both the
business-to-consumer map
business and the
business-to-business map and
data business.
The need is to convey a highly
professional and modern image,
underpinned by an approach
that is both customer and
user-friendly.
1
1 Introduction Graphic elements Accreditation Partners Trademarks
Summary 10 top guidelines for the Corporate Brand –
Vertical Marketing Managers and Campaign Managers.
Brand attributes
• Ensure that the Corporate Brand, identity and specifications meet
Key graphic elements the highest professional standards and reflect corporate values at
all times.
Using the elements • Definitive
• Agile
Welsh Language Scheme • Focused
• Working in partnership
Contact • Corporate Brand is applied to all promotional and non-promotional
media.
• Variations of the use of the Corporate Brand – consult with
munications before implementation.
• munications will provide internal and external
advice and issue guidelines on the use of our Corporate Brand.
• munications will maintain munication
links with other work areas to improve understanding of the
importance of the