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跨文化交际_案例分析Case_analysis-课件PPT(讲稿).ppt

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跨文化交际_案例分析Case_analysis-课件PPT(讲稿).ppt

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跨文化交际_案例分析Case_analysis-课件PPT(讲稿).ppt

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文档介绍:Power Distance Index ? Country PDI IDV MAS UAI LTO ? Philippines 94 32 64 44 19 ? Egypt 80 38 52 68 ? Japan 54 46 95 92 80 ? United States 40 91 62 46 29 ? Germany 35 67 66 65 31 ? Austria 11 55 79 70 ? Germany has a pared to some countries where the power distance is very high (80) and Austria where it very low (11), Germany is in the middle. Germany does not have a large gap between the wealthy and the poor, but have a strong belief in equality for each citizen. Germans have the opportunity to rise in society. Individualism ? The United States can clearly been seen as individualistic (scoring a 91). The “ American dream ” is clearly a representation of this. This is the Americans ’ hope for a better quality of life and a higher standard of living than their parents ’. This belief is that anyone, regardless of their status can ‘ pull up their boot straps ’ and raise themselves from poverty. Masculinity ? Germany has a masculine culture with a 66 (Netherlands 14). Masculine traits include assertiveness, materialism/material ess, self-centeredness, power, strength, and individual achievements. The United States scored a 62 on Hofstede ’s scale. So these two cultures share, in terms of masculinity, similar values. Uncertainty avoidence ? Germans are not to keen on uncertainty, by planning everything carefully they try to avoid the uncertainty. In Germany there is a society that relies on rules, laws and regulations. Germany wants to reduce its risks to the minimum and proceed with changes step by step. A case ? Situation ? Li Hong is a new teacher in a middle school. One day, one of her Chinese colleague Yang Zhen introduces her to their middle-aged foreign teacher Maggy . ? Yang: Li Hong, this is Maggy , our English teacher from America. And Maggy , this is Li Hong, our new colleague. ? Li and Ma