文档介绍：金融产品营销策划书
方案名称: 中银淘宝校园卡营销策划方案
策划机构: 第十小组
策划日期: 2010-12-01
适用时间: 2011/03/5 -2011/06/10
目录
概要提示······························································(03)
一、策划目的··························································(03)
二、营销环境分析······················································(04)
(一)、宏观环境分析··················································(04)
(二)、中银淘宝校园卡SWOT分析:······································(04)
1、优势··························································(04)
2、劣势··························································(05)
3、威胁··························································(06)
4、机会··········