杜蕾斯品牌分析ppt课件.pptx

文档介绍：7/25/20201DurexBrandingStrategyOverviewPreparedby:肖杨\宋学医\孔扬TheWorldLeadingBrand7/25/20202IntroductionPurposeofthispresentationObjective:IntroducingDurexanditsbusiness;AnalysisDurex’sbrandingstrategy;CSR;e:Suggestions7/25/panyprofileIndustrytrendProductsandBrandingProductpositionMarketshare,revenueandchannelSWOTanalysisSuggestions7/25/panyProfileDurexisthetrademarkednameforarangeofcondomsmadebyUK-,panytrademarkedin1929,isaportmanteauof"Durability,Reliability,andExcellence",thoughsomepeoplemistakeitasbeing"DurableLatex"or"DuringSex“.July25,’sphilosophy:’stoenjoyProductsWhilemostofDurex’scompetitorsonlymakeCondoms,DurexhasthreedifferentproductlinesCondomsLubesPersonalMassagers7/25/20208ProductPositionDurexispositionedashighendbrand,althoughDurexhaslowendcondomproductswithaffordableprice,***装Together有型装PerfectFit双保险装ExtraSafe情迷装Elite至尊超薄装FetherliteUltima螺纹装Excita凸点螺纹装Pleasuremax凸点螺纹热感装PleasuremaxWarming凸点螺纹凉感装PleasuremaxTingle凉感装Tingle草莓果味装Strawberry7/25/202010