文档介绍：基于扎根理论构建遗产地游客体验模型方法论与实践问题14级旅游管理林晓宁目录①问题引出②扎根理论介绍3丬用根理论构建遗产地游客体验模型结论与问题探讨向题引AbstractIntroductionResearchdesignAbstract研究目的…)扎根理论作为一个替代方法来定义消费者体验并构建其模型研究方法定世法民志法:,数据收集与分析同时进行;取3个泰围研究成果-扎根理论法能够全面、深度的挖掘游客体验现实意义-扎根理论方法可以作为研究游客体验的有利工具,并且能够用独创性本研究构建了泰国世界遗产游客的体验和交互模型,这个模Introduction旅游消费的体验类型已被熟知;这些研注要探寻的是游客消费过程中的各方重地时e面,包活游客类型动消费特征essincludingthetourist目的地选择、产品评价以及满意度等。tDoagy,,Igry,Gourdmg,2102,HolrocxandHercaman,Is82Jansan-verDekeandvanRekem,1996;JewellandCrotts2001;(holt,1995,therehasbeenreaivelyltlin-depthresearchintotheexperienceoftouristsatvistorattractions,keandHorner,199andconsumermarketngisuvanmla,20021在游客体验方面几乎没有深度研究IntroductionUry(190)定义了"旅游凝视的概念井为此确游客操纵环境并产生他们自己的个人体验的方Ryan(199)也提出游客体验具有主观性并指出实Thislackofin-dkpthresearchntothevisitexperieneissurprisingbecauseinthe证主义主导着旅游研究。19Urry(190)dentifiedtheanptofthetourstgazeandindoingsoidentifiedhewaysthattouristsmanipulatecontextsandcreatetheirownpersonalexperiencesHm0%初步研究表明游客体验,t计mhd油pWWickens(2002),Uriely(2002)andarrevealedthetouristexperienceasadiverseandpluralphenomenonandrely2005)developedthisthemefurtherwhenheidentifiedfourconceptualdevelopmentsUriel2005G接下来的研究中不能忽视"旅游客inthebroadertouristexperienceincludingthesubjectivityandmuliplicityof体的性质成者特殊旅游形式"作为主观体验决定性因素的地rizing"Urely(2005)suggeststhatfutureresearchshouldnotignore"thenatureofthevisitedobjectcrtheparticulerformoftoursmasadeterminantofthesubjectiveexperienceAsanexamplehequestionswhethervisitorexperienesofmuseumsalikeandsuggeststhatfuturesudiesshouldfocusonthenatureoftherelationshipberweentheobjectsandthesubjectsthatconsitutetheexperienoeIntroductionBecauseofthislackofresearchintovisitorexperiences,'sexperiencewhilsttheyareatheritageattractionswillprovideadeeperunderstandingoftheinteracionbetweenvisito