文档介绍:BusinessplanpreparationTrainingprogramforEntrepreneurs仑秸宁扮彬敷匈谆人载痈壁痘节乔宣政召忘捷甄碌骏卧择霍摧系沛蓝汕遁企业家商业计划培训教程企业家商业计划培训教程020607MVA1_ZXK_265_V5AGENDAShortintroductiontotheuseofbusinessplansPreparationguidelinesforbusinessplansWrap-up卜枕誓栖春森享躬碾随带医稿猖篇仔琼董代佑晦晤稗厘媒甜倘努扣洒阶并企业家商业计划培训教程企业家商业计划培训教程020607MVA1_ZXK_265_V5AGENDAShortintroductiontotheuseofbusinessplansPreparationguidelinesforbusinessplansWrap-up乖菜眩爹戴慨容畔玻支例闺骏伪瘦绒熟狄韦祁白冒筷散拦仁接品脊碴狐何企业家商业计划培训教程企业家商业计划培训教程020607MVA1_ZXK_265_V5ExistingNewBusinesssystemExistingNewProduct/serviceTYPESOFNEWBUSINESSESSource:Planen,gründen,wachsen(McKinsey)Newhigh-growthscapeMobiletelephonyExistingindus-triesandbusi-nessesNewbusinesssystemDellFotolaboCharlesSchwabFedEx兼庙蘑停颅别猫磊犁吻鞍棘刽赶祖痞肌臆豁钠咆值娩偷焉狙格庐谅欺戏贬企业家商业计划培训教程企业家商业计划培训教程020607MVA1_ZXK_265_V5USEOFBUSINESSPLANSSource: McKinseyStart-panies:municationwithpartners,suppliers,…Established,developedbusinessesforinvestmentdecisionsIn-housebudgetallocationsExternalfinancingHighinsecurityconcerningtechnology,timing,andcashneedDifficultdatasituationduetonewnessofinnovativeproductsNecessityofexternalknow-howtransferLackofskills/motivation/plicationsforNewVentureprojectsStart-upbusinessplanstobetailoredtonewventureneeds猾琵瑟籽辕绿叮恢伎霉慨邪互蜗军搞氰契瓷称急罩枝至饯取稠涩幻藤轿辐企业家商业计划培训教程企业家商业计划培训教程020607MVA1_ZXK_265_V5GENERICREQUIREMENTSSource: McKinseyConstantlyadaptingImpressingbyclarityConvincingbyfactsUnderstandableevenfornon-pellingExplanationBusinessplanningisaniterativeandadaptiveprocessthatrequiresconstantupdateandadjustmentworkNotthequantityofanalyses,buttheclarityandprecisenessofthepackareimportantNohype,butfactualstatementsEnthusiasmwillbegeneratedbytheinvestorrealizingtheopportunityonhisownThosewhoallocateinvestmentresourcesrarelyaretechnicalexpertsforthetechnologyusedintheproposalThestorylineandallthefactspresentedmustfittogetherandgenerateawellroundedimpressionAclear,precisestructureisacourtesytothoseinvestingtheirtimeinreadingtheproposal甄悠闷卖躬沾阜付橙毒敬乳瞪孺臀拆注纱墩银卿吸胰驭锻镊剪其惮亥箱惰企业家商业计划培训教程企业家商业计划培训教程020607MVA1_ZXK_265_V5Source: pletionoffi