文档介绍：CHAPTER 3 PANY RESOURCES PETITIVE CAPABILITIES Internal Environment
PANY RESOURCES PETITIVE CAPABILITIES
Internal Environment
CHAPTER 3
What have we learned last time?
Political/Legal
Economic
Technological
Global
Demographic
Sociocultural
Competitive
Environment
Industry Environment
Components of the General Environment
Threat of Substitute Products
Threat of New Entrants
Threat of New Entrants
Rivalry peting Firms in Industry
Bargaining Power of Buyers
Bargaining Power of Suppliers
Porter’s Five Forces
Model petition
Effects of Entry Barriers and Exit Barriers on Industry Profits
Entry Barriers
Exit Barriers
High
Low
High
Low
Low, Stable Returns
Entry Barriers
Exit Barriers
High
Low
High
Low
Effects of Entry Barriers and Exit Barriers on Industry Profits
High, Stable Returns
Entry Barriers
Exit Barriers
High
Low
High
Low
Low, Stable Returns
Effects of Entry Barriers and Exit Barriers on Industry Profits
Low, Risky Returns
Entry Barriers
Exit Barriers
High
Low
High
Low
Low, Stable Returns
High, Stable Returns
Effects of Entry Barriers and Exit Barriers on Industry Profits
High, Risky Returns
Entry Barriers
Exit Barriers
High
Low
High
Low
Low, Stable Returns
High, Stable Returns
Low, Risky Returns
Effects of Entry Barriers and Exit Barriers on Industry Profits
Concept to Note
petitive Advantage
petitive Advantage
Occurs when a firm develops a strategy petitors are not simultaneously implementing
Provides benefits which current and petitors are unable to duplicate
SWOT Analysis -- What to Look For
Potential Resource Strengths
Potential Resource Weaknesses
pany Opportunities
Potential External Threats
Powerful strategy
Strong financial condition
Strong brand name image/reputation
Widely recognized market leader
Proprietary technology
Cost advantages
Strong advertising
Product innovation skills
Good customer service
Better product quality
Alliances or JVs
No clear st