文档介绍：CHINA MARKET ENTRY STUDY-RESIDENTIAL CENTRAL AIR-CONDITIONING(RCAC)
CHINA MARKET ENTRY STUDY
RESIDENTIAL CENTRAL AIR-CONDITIONING(RCAC)
Compiled by lu liuqing
JUN 29,2005
Estimate the RCAC market size in China
Identify the most promising segments in this market
Analyze the barriers of this market development
Create value story peting products& mend price points
Analyze the value chain& identify areas where Client can play a role to accelerate the adoption of central AC technology
Identify the key influencers in this market development
China Market Entry Study of RCAC
Estimate the RCAC market size in China
Identify the most promising segments in this market
Analyze the barriers of this market development
Create value story peting products& mend price points
Analyze the value chain& identify areas where Client can play a role to accelerate the adoption of central AC technology
Identify the key influencers in this market development
China Market Entry Study of RCAC
The RCAC is the minitype central A/C, And the good-sized residential A/C
The main type of the RCAC: The traditional RCAC and the VRV
WHAT IS THE RCAC
DAIKIN、PANASONIC、TOSHIBA、HAIRER
GREECE、THFT、MCQUAY
company
high-tech
easy
service
easy
hard
build in
small
small
noise
expensive
cheap
price
very abstemious
abstemious
energy
agility1>. controlled by oneself
agility、facility
handle
better
good
refrigeration
VRV
The traditional RCAC
Estimate the RCAC market size in CHINA
2005
2004
2003
2002
2001
PROMOTIONMENT (%)
CAPABILITY (100 millION)
PROMOTIONMENT (%)
CAPABILITY (100 millION)
PROMOTIONMENT (%)
CAPABILITY (100 millION)
COLD SYSTEM
WIND SYSTEM
WATER SYST