文档介绍：Global Marketing Apple & Lenovo
Global Marketing
Apple & Lenovo
Name: Johanna Jiang
Student Number:
LNNU17778
Outline
Company Overview
Product line-up
Geographical Sales
Apple 10 yr Stock chart
Industry Overview
Current Events
Fundamental Analysis
DuPont Analysis
Market Share
Pro Forma e Statement
Relative Valuation
Absolute Valuation
mendations
Company Overview
Apple Inc1>. was founded by Steve Jobs and Steve Wozniak in 1976.
puter, Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products
As of September 2007, pany operates 194 retail stores in the United States, and more in the United Kingdom, Japan, Canada, and Italy
For a variety of reasons, ranging from its philosophy prehensive aesthetic design to their advertising campaigns, Apple has engendered a distinct reputation in the consumer electronics industry and has cultivated a customer base that is unusually devoted to pany and its brand, particularly in the United States.
Product line-up
Computers
Cellular phones
MP3 players
Software
Online Music Vendor
Distributes third puter Accessories
“Apple TV” an online television adapter
Revenue by Product
Geographical Sales
pany manages it business on a geographic basis. The operating segments consist of Americas, Europe, Japan, and Retail.
AAPL 10 Year Stock Chart
Industry Overview
Apple Inc. competes in the Technology Industry, Their focus is:
Computers
Cellular Phones
Online music
Software
Computer accessories
The Technology Industry is petitive and characterized by rapid technological advances in both hardware and software.
Because Apple participates in ponents of the highly dynamic Technology Industry, Apple’s strategy has been to be an Innovator rather than a follower.
Apple’s petitor is the Microsoft Corporation.
Current Events
Financial Results
Apple reported highest ever 4th quarter revenue and earnings:
Reve