文档介绍：Management 471
Strategic Management
Summer 2000
Strategy … Complicated?
“Hit it where they ain’t1>.”
Willie Keeler, Major League All Star, on how he got so many hits.
“’cause that’s where the money is.”
Willie Sutton, famed bank robber on why he kept robbing banks.
“I take my five best ‘uns, and tell’em to beat the other team’s five best ‘uns.”
Anonymous NBA coach
The Origins of Strategy
The term “strategy” is derived from the Greek term strategia, or generalship
Startegia itself is derived from stratos, or army, and ag, to lead.
Whether the sphere is military, athletic, or economic, the essence of strategy is superior performance.
What is Strategy?
Distinguishing strategy from tactics:
Strategy is the overall plan for deploying resources to establish a favorable position.
Tactic is a scheme for a specific maneuvre.
Characteristics of strategic decisions:
Important.
Involve a mitment of resources.
Not easily reversible.
The Evolution of Strategic Management
THEME &
ISSUES
CONCEPTS/
TECHNIQ-
UES
IMPLEMENT-
ATIONS
1950s 1960s 1970s 16>980s early late
1990s 1990s
Financial Corporate Corporate Positioning Quest for Strategic
planning & planning petitive innovation
control advantage & shareholder
value
Budgeting Forecasting & Portfolio Analysis of Resource Dynamic project appraisal investment planning. industry & analysis. sources of planning petition Case advantage petences Knowledge share management
cooperation
Emphasis on The rise of Diversifi- Industry and Restructuring a-
financial corporate planning cation. market select- BPR. nization.
management departments Quest for ivity. Active Refocussing Alliances & formal global asset peting planning market share management for the future
essful
Strategy
Long-term, simple and agreed objectives
Profound understanding of petitive environment
Objective appraisal of resources
Common Elements in essful Strategy
EFFECTIVE IMPLEMENTATION
The Basic Frame