文档介绍：LEAP
Adweek and Brandweek Books are designed to present interest-
ing, insightful books for the general business reader and for profes-
sionals in the worlds of media, marketing, and advertising.
These are innovative, creative books that address the challenges
and opportunities of these industries, written by leaders in the business.
Some of our writers head their panies, others have worked
their way up to the top of their field in large multinationals. But they
share a knowledge of their craft and a desire to enlighten others.
We hope readers will find these books as helpful and inspiring as
Adweek, Brandweek, and Mediaweek magazines.
Published
Disruption: Overturning Conventions and Shaking Up the Marketplace,
Jean-Marie Dru
Under the Radar:Talking to Today’s Cynical Consumer, Jonathan Bond
and Richard Kirshenbaum
Truth, Lies and Advertising:The Art of Account Planning, Jon Steel
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads,
Luke Sullivan
Eating the Big Fish: How Challenger Brands pete Against
Brand Leaders, Adam Morgan
Warp-Speed Branding:The Impact of Technology on Marketing,
Agnieszka Winkler
pany: How St. Luke’s Became “the Ad Agency to End All
Ad Agencies,” Andy Law
Another One Bites the Grass: Making Sense of International Advertising,
Simon Anholt
Attention! How to Interrupt, Yell, Whisper and Touch Consumers,
Ken Sacharin
The Peaceable Kingdom: Building pany without Factionalism,
Fiefdoms, Fear, and Other Staples of Modern Business, Stan Richards
Getting the Bugs Out:The Rise, Fall, eback of Volkswagen in
America, David Kiley
The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative
Thinking, Tom Monahan
Beyond Disruption: Changing the Rules in the Marketplace,
Jean-Marie Dru
And Now a Few Laughs From Our Sponsor:The Best of Fifty Years of
mercials, Larry Oakner
Sixty Trends in Sixty Minutes, Sam Hill
LEAP
A Revolution in
Creative Business Strategy
Bob Schmetterer
AN ADWEEK BOOK
JOH