文档介绍：1 浅析中国本土广告公司存在的问题及其对策公共事业管理专业王健指导老师陈叶摘要: 中国社会经济的发展,对广告业提出了新的更高的要求。而中国加入 WTO 又将使中国本土广告公司置于全球经济一体化环境中竞争, 处于发展中的广告公司存在的问题, 在中国广告公司表现得相对突出。如果把这些问题均归结为体制上, 这也未免太草率。如果把克服这些问题, 简单看成只要解决企业制度、实现经营自主化和实施股份制就能解决问题, 这也是一种误解。本文从中国广告公司自身存在问题出发,通过内因分析及制定对策,为了迎接全球经济一体化的挑战,还是要从加强自身实力开始。关键词:广告公司;以人为本;竞争力 Analyze the Chinese native advertising agency existent problem and its counterplans Student majoring inthe public enterprise management WANG Jian Tutor CHEN Ye Abstract : China's socio-economic development of the advertising industry sets new and higher requirements. China's accession to the WTO will enable China and panies in the global economic integration petition, the panies in the developing problems in Chinese panies demonstrated relatively prominent. If these issues are categorized as institutional, which also isa bit too hasty. If e these problems, as long as simple as addressing enterprise system, the achievement of operating autonomy and the implementation of joint-stock can solve the problem, and this isa misunderstanding. The Chinese panies from starting their own problems through internal analysis and develop policy responses in order to meet the challenges of global economic integration, or should begin strengthening their own strength. K ey words: Advertising agency ; make people the center ; Competition ability 改革开放以后随着市场经济发展,海外的广告兵团强势抢滩登陆,安营扎寨。在中国大市场中以其品牌和客户源的优势迅速扩大营盘,占据有利地位,使中国