文档介绍：电子商务前沿发展与研究
四川大学工商管理学院电子商务系
李双新
0944026023
淘宝或京东:谁才是网络购物的未来领军
0944026023 李双新
【摘要】随着网络技术的发展和普及,电子商务已然成为一种趋势。网络购物也走进了人民的生活,越来越成为很多人的选择。淘宝是网购界当之无愧的老大,从成立之日起就吸引了中国网民的眼光,击败了ebay,现在仍占据着平台式B2C一半的销售量。而京东可以说是网购界的一匹黑马,自从融到第一笔资金后,就凭借自身的价格和物流,成为了业界第二。京东的总裁刘志强更是放言京东五年内将超越淘宝。那么淘宝和京东究竟有什么区别,二者的核心竞争力在哪里,谁才能够真正引领网络购物?本文将用对比的方法,探索以上问题。
【关键字】网络购物,对比,淘宝,京东
中图分类号:F49 文献标识符:A
Taobao or Jingdong: Who is leading the future of online shopping
0944026023 李双新
[Abstract] With the development work technology and the popularity of merce has e a trend. Online shopping has entered people's lives, is increasingly ing the choice of many people. Taobao is the online shopping industry worthy of the boss, from the date of the establishment attracted the eyes of users in China, beating out ebay, now still occupy half of the platform-style B2C sales. And that is Jingdong online shopping industry can be a dark horse, since the melt to the first capital, by virtue of its price and logistics, has e the industry's second. Liu Zhiqiang, president of Jingdong Jingdong boasted more than five years to Taobao. Jingdong Taobao and then what difference between the two petencies, where, who can really lead the online shopping? This article pare the methods used to explore these questions.
[Key word]online shopping,Taobao,Jingdong,Contrast
竞争
注定的碰撞
淘宝是有中国电子商务之父之称的马云和阿里巴巴集团在2003年创立的网络购物平台,京东商城则是刘志强(现京东执行总裁)在2004年建