文档介绍：The Characteristics Of Online Shopping
Prepared By: Li Ming
Student number:41
Class:1104
Ministry of International Education student
Prepared for:Li ZhengYu teacher
Date: December 2012
Synapsis

As one of the most fashionable phenomena today, online shopping also unavoidably arouses a great controversy in society, just like emergence of any new things. According to a recent survey, people in favor of it are far more than those against it. Some of its negative and positive aspects and my opinions will be offered in this essay.
When it comes to positive aspects, it’s very convenient and time-saving compared with traditional shopping. What you need to do is just clicking your mouse and waiting instead of going out by foot or driving. Moreover, more choices than real store are another attraction to customers. However, in spite of convenience and more choices of online shopping, we cannot turn a blind eye to its advantages. Obviously, quality problem is its first advantage. It’s common that articles aren’t so good just as they are described online that customers always buy fake commodities. What’s more, it’s troublesome and annoying for many customers to make a change when they are not satisfied with what they bought online.
As a college student, I like online shopping but I expected that effective measures should be taken to make it better. Specifically speaking, government should work out strict regulations and rules to prevent unfaithful and unlawful activities of online shopping owners. Only by this way can online shopping become really safe and attract an increasing number of customers.
Table of Contents
Introduction……………..……………………………….…...……....3
Advantages of the online shopping………...……………..….….…..3
Benefits to consumers………………………………….……………..3
Benefits to the firms…………………………………………………..5

Limitation of online shopping…