文档介绍：营养配餐
创业计划书
团队名称 NATURE
2010年6月
目录
引言·········································································································3
1、公司简介································································································4
2、产品介绍································································································5
3、竞争分析································································································8
4、市场营销··························································································
····14
5、组织结构······························································································27
6、发展战略······························································································30
7、财务分析······························································································32
8、风险分析与对策··················································································37
附录：绿尔康营养配餐调查问卷····························································42
引言
生命在于运动，生命在于营养。我们每个人的样子可以说是“吃”出来的。是不是经济发达了，人民和生活水平提高了，营养就跟得上了？不一定，这里存在一个均衡营养与健康
饮食的关系。我们每个人都要重视营养，因为营养不仅是个人问题，而且是社会问题，关系整个民族的问题。 一项资料表明，中国40岁以上的人平均身高比日本高，但40岁以下的则不如日本。究其原因，则是日本在二次大战后，食物严重缺乏，但后来经济发展了，特别重视营养，而且对均衡营养认识比较高。
经济提高了，并不等于营养就好了。目前，由于营养不良，导致死亡的人数，高于任何传染病。有资料显示，因为身体不好而导致经济损失达300多亿元。
营养问题是一个人文化素质的表现，那么怎样利用食品，保持自己的健康，靠的就是自己的基本营养知识。没有不好的食物，只有搭配不好的食物。
我们公司的成立正是针对以上的这些问题，为顾客提供优质健康的食谱，为顾客的健康提供每日三餐的搭配。
在下面的时间里，我们将从产品特征、市场分析、营销战略、公司战略、组织结构、财务分析和风险控制等几个方面来让大家能更好的理解我们的这一项目
1公司简介
公司全名是健趣有限责任公司，现坐落于济南市长清区。1998年成功在国家工商局（商标管理局）注册了“绿尔康”商标品牌。健趣有限公司成立于2004年9月，是一家集
咨询、研究、生产加工“绿尔康”系列营养配餐为一体的连锁经营式现代企业，公司拥有全国知名品牌“绿尔康”的全部知识产权，同时负责全国范围内绿尔康品牌的连锁店的发展，主要项目有营养配餐咨询，营养配餐制作业务。
公司一直以来坚持以创办中国一流的营养配餐品牌为目标。坚持“努力创新、科学管理、独到经营”的原则，以科学咨询、权威知识、美味食品、优质专用料、优质服务、合理的价格，采用先