文档介绍：This page intentionally left blank
The Search anic Growth
To remain essful, companies must respond to the challenge of achieving
continual internal or core growth. But how is this done, and why do some
strategies work better than others? In The Search anic Growth,
leading writers on business strategy anization offer authoritative
analysis and practical guidance on implementing a strategy anic
growth. All businesses go through cycles, and momentum can be cre-
ated in many ways, from new products and market extensions to add-
ons and enhancements. The book also answers crucial questions such as
how to keep customers happy during periods of change, how to foster an
entrepreneurial environment and satisfy individual potential, and how to
turn the immense short-term revenue pressures of a push towards growth
to your advantage. A lively resource for business school faculty, MBAs
and executives, this book is ideal for any reader interested in connections
between latest business thought and practice.
Edward D. Hess is Adjunct Professor anization and Manage-
ment, Executive Director of the Center for Entrepreneurship and Cor-
porate Growth, and Executive Director of the Values-Based Leadership
Institute at the Goizueta Business School, Emory University.
Robert K. Kazanjian is Professor anization and Management
at the Goizueta Business School, Emory University.
The Search for
Organic Growth
edited by
edward d. hess and
robert k. kazanjian
cambridge university press
Cambridge, New York, Melbourne, Madrid, Cape Town, Singapore, São Paulo
Cambridge University Press
The Edinburgh Building, Cambridge cb2 2ru, UK
Published in the United States of America by Cambridge University Press, New York
Informationonthistitle:0521852609
© Cambridge University Press 2006
This publication is in copyright. Subject to statutory exception and to the provision of
relevant collective licensing agreements, no reproduction of any part may take place
without the w