文档介绍：: .
题目：经济型酒店营销策略研究
　　　　　　　　　　　　　　　　　　　　　　
学生姓名：陈汉斌
院系：管理学院工商管理系
专业、班级： 060602
学号： 04060131
指导教师：刘松燕
　　　　　　　　完成日期： 06 月
年6月
摘要
经济型酒店作为中国新兴酒店行业，，，是脱颖而出还是遭到市场地淘汰，：色彩营销，文化营销，勿做商业用途
关键词：经济型酒店；色彩营销；文化营销；体验营销；情感营销
Abstract
As a new hotel industry in our country, economy hotel has been enjoying rapid development in recent years. The economy hotel market is full of various brands and is in increasing competition. The domestic economy hotel has entered into a brand new transition. To be outstanding or to be obsolete, it depends on the study and employment of marketing strategy. The development experiences of both domestic and oversea economy hotels and the marketing strategy which suits to our national situation have become the breakthrough point of the further development of domestic economy hotel. The economy hotel marketing strategies include, color marketing, culture marketing, experience marketing and emotion marketing. This paper is to study the employment of the above marketing strategies, so as to achieve the maximum utility, that is, to improve the economy hotel enterprise value and meet the development trend in the hotel 勿做商业用途
Key Words: Economy Hotel; Color Marketing; Culture Marketing; Experience Marketing; Emotion Marketing个人搜集整理勿做商业用途
摘要 …………………………………………………………………………………2
Abstract …………………………………………………………………………………………3
一、中国经济型酒店地现实状况及发展意义……………………………………………5
(一)经济型酒店地概念 …………………………………………………………5
(二)经济型酒店和传统酒店地比较 ……………………………………………6
(三)中国经济型酒店发展地基础现实状况 …………………………………………6
(四)中国经济型酒店地发展前景 ………………………………………………6
二、中国经济型酒店营销策略方面存在地问题 ……………………………………7
(一)经济型酒店经营者地本身素责问题 ……