文档介绍：PROPAGANDA
By
EDWARD L. BERNAYS
1928
CONTENTS
I. ORGANIZING CHAOS .................................................. 9
II. THE NEW PROPAGANDA............................................ 19
III. THE NEW PROPAGANDISTS .... 32
IV. THE PSYCHOLOGY OF PUBLIC RELATIONS 47
V. BUSINESS AND THE PUBLIC .... 62
VI. PROPAGANDA AND POLITICAL LEADERSHIP 92
VII. WOMEN'S ACTIVITIES AND PROPAGANDA 115
VIII. PROPAGANDA FOR EDUCATION . . 121
IX. PROPAGANDA IN SOCIAL SERVICE . . 135
X. ART AND SCIENCE..................................................... 141
XI. THE MECHANICS OF PROPAGANDA . . 150
CHAPTER I
ORGANIZING CHAOS
THE conscious and intelligent manipulation of the
organized habits and opinions of the masses is an
important element in democratic society. Those who
manipulate this unseen mechanism of society consti-
tute an invisible government which is the true ruling
power of our country.
We are governed, our minds are molded, our
tastes formed, our ideas suggested, largely by men
we have never heard of. This is a logical result of
the way in which our democratic society anized.
Vast numbers of human beings must cooperate in
this manner if they are to live together as a smooth-
ly functioning society.
Our invisible governors are, in many cases, un-
aware of the identity of their fellow members in the
inner .
They govern us by their qualities of natural leader-
ship, their ability to supply needed ideas and by their
key position in the social structure. Whatever atti-
tude one chooses to take toward this condition, it
remains a fact that in almost every act of our daily
lives, whether in the sphere of politics or business,
in our social conduct or our ethical thinking, we are
9
Propaganda
dominated by the relatively small number of per-
sons—a trifling fraction of our hundred and twenty
million—who understand the mental processes and
social patterns of the masses. It is they who p