文档介绍：Forecasting for the
Pharmaceutical Industry
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Forecasting for the
Pharmaceutical Industry
Models for New Product and
In-Market Forecasting and How to
Use Them
ARTHUR G. COOK, .
ZS ASSOCIATES
© Arthur G. Cook 2006
All rights reserved. No part of this publication may be reproduced, stored in
a retrieval system or transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior
permission of the publisher.
Published by
Gower Publishing Limited
Gower House
Croft Road
Aldershot
Hampshire
GU11 3HR
England
Gower pany
Suite 420
101 Cherry Street
Burlington
VT 05401-4405
USA
Arthur G. Cook has asserted his moral right under the Copyright, Designs and
Patents Act, 1988, to be identified as the author of this work.
British Library Cataloguing in Publication Data
Cook, Arthur G.
Forecasting for the pharmaceutical industry
industry – Forecasting – Marketing
– Research – Forecasting
'761519'0112
ISBN-10: 0 566 08675 1
ISBN-13: 978-0-566-08675-5
Library of Congress Cataloging-in-Publication Data
Cook, Arthur G.
Forecasting for the pharmaceutical industry : models for new product
and in-market forecasting and how to use them / by Arthur G. Cook.
p. cm.
Includes bibliographical references and index
ISBN 0-566-08675-1 (alk. paper)
1. Pharmaceutical industry--Forecasting. 2. Pharmaceutical industry.
[DNLM: 1. Drug Industry--trends. 2. Forecasting--methods.
QV 736 C771f 2006]
2006
'4--dc22
2006012223
Printed and bound in Great Britain by TJ International Ltd, Padstow, Cornwall.
Contents
List of Figures vii
List of Tables xi
List of Abbreviations xiii
Acknowledgements xv
Foreword xvii
1 THE PAST AND THE PRESENT 1
The uracy of Forecasting 1
Forecasting in the Pharmaceutical Industry 3
The Current State: Influences Across Functions 5