文档介绍：NIKE
Nike all started with Phil Knight, a middle distance runner and accounting student at the University of Oregon, and Bill Bowerman Phil’s coach. Their love to sports is what brought them together, but they also had a love for technology of sports shoes and apparel. In 1962 Knight finished his studies, and went on a trip around the world. While in Japan, Knight started to importing Japanese running shoes to the United States, only investing $500, and in return had 200 pairs of sneakers in the .
Phil Knight 菲尔·奈特
Development
1971---1985---now
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Introduction
Nike, Inc. (Pronounced: NIGH-key) (NYSE: NKE) is a major American manufacturer of athletic shoes, clothing/apparel, and sports equipment. The company takes its name from the Greek goddess of victory, Nike. Nike markets its products under its own brand as well as Air Jordan, Total 90, Nike Golf and Team Starter (among others), as well as under brands of Mason Belmonte subsidiaries including Bauer, Cole Haan, Converse, and Hurle