文档介绍：国际市场营销与国内市场营销的联系与区别
XX XX院市场营销专业 2009级1班 2XXXXXXXXX
指导老师：XXXX
内容摘要：随着中国加入WTO，中国的企业越来越多地面临着来自国际市场的竞争，那么，国际市场营销与国内的市场营销究竟有那些区别和联系呢？
无论国内或国外，任何市场都有其相似点与不同之处，但是营销学的概念、原理却是普遍适用的。基本的营销观念，如产品生命周期和基本的营销工具，如市场细分仍在被广泛应用。从联系的角度而言，总的环境因素是相似的，包括社会、经济、政治、地理；解决营销问题总的方式是统一的，即根据厂商所处的环境，考虑各种营销策略以实现组织的目标。因此，国内市场营销的经验是可以转化为国际出口营销所应用的。如果我们的分类过于概括，则国内外环境因素都可划分为同一类别，但是，如果进行一种较具体的划分，我们会发现一些在国际环境中起作用的因素在国内环境中是不存在的。比如说，尽管无论国际或国内的市场营销活动都是在一种法制的环境中运作的，但其法制的构成成分是不同的，个别国家会有特别的规定。另外，同配额制、汇率控制一类的贸易限制措施一样，不同国家的关税也会由很大差异。同样，尽管国内外市场中都可以用货币作为贸易媒介物，但货币的种类、特点以及各国间的汇兑比率都会有诸多不同。
关键词：市场营销；区别；联系
The contacts and distinction on International Marketing and Domestic Marketing
Abstract: With China's WTO entry make the domestic enterprise face more severe competition. So，the author identified the contacts and distinction on two concepts in theory and views. Whether domestic or foreign, Every market has its similarities and differences. But marketing concepts are generally applicable. Basic marketing concepts, Such as product life cycles and basic marketing tools. Market segmentation is still being widely used. From the point of contact, and general environmental factors are similar, including social, economic, political and geographic; solve marketing problems is unified, that is, according to the manufacturer the environment, taking into account the various marketing strategies to meet organizational objectives. Therefore, domestic marketing experience can translate into application in the international export market. If the classification is too broad, then environmental factors at home and abroad can be divided into the same categories, but if a more specific classification, we will discover some of the contributing factors in the international environment is not present in the domestic environment. For example, even though both international and domestic marketing activities are operated in an environment of legal system, but its method of composition is diffe