文档介绍：苏宁易购市场营销策划书武汉长江工商学院目录前言................................................................................................................................ 2 行业产品特点................................................................................................................ 3 苏宁易购面临的市场竞争环境.................................................................................... 3 SWOT 分析............................................................................................................ 3 优势( strength ) ............................................................................................. 3 劣势( weakness ) .......................................................................................... 4 3 .机会( opportunity ) ................................................................................. 4 4. 威胁( threat ) ............................................................................................. 4 应对策略................................................................................................................. 5 SO 策略........................................................................................................... 5 ST 策略............................................................................................................ 5 WO 策略.......................................................................................................... 5 WT 策略.