文档介绍：摘要体育健身俱乐部作为一种新的体育组织形式,是一个地区、一个城市、乃至一个国家经济发展和社会进步的标志,也是先进文化的一种反映。对武汉市经营性乒乓球俱乐部现状进行研究,在满足科学健身,推进湖北省乒乓球体育产业发展,完善乒乓球俱乐部体系等具有重要意义。本论文采用问卷调查、专家访谈等方法,通过对武汉市经营性乒乓球俱乐部的发展现状及存在的主要问题进行分析,提出相关对策建议, 为武汉市乒乓球俱乐部的发展提供借鉴。研究结果显示: (一)武汉市经营性乒乓球俱乐部的经营规模以中等为主,区位布局较为合理, 经营方式以会员制为主,经营效益普遍较好。(二)武汉市经营性乒乓球俱乐部的乒乓球教练员授课方式多样,酬金普遍不高, 主要依靠自学提高综合能力。(三)武汉市经营性乒乓球俱乐部消费者的消费方式普遍为会员形式,消费动机多样,制约消费者消费的因素复杂。(四)武汉市经营性乒乓球俱乐部存在的问题包括:管理体制不健全,连锁经营程度低,经营管理人才素质不高,消费者消费意识不强等。(五)武汉市经营性乒乓球俱乐部的现实发展过程中,存在着诸多的问题,亟需加强法规建设和行业监督,改善服务结构,推行连锁经营,加强乒乓球俱乐部队伍成员建设,加大宣传力度等措施。关键词:乒乓球俱乐部;经营性;现状;问题;对策 Abstract Pingpong clubs is akind ofnew spons O玛anization fbnn,a renection ofeconomjc deVelOpment and socialprogress of a area,a city'eVen anational,also arepresentatiVe of adVanced on current situation mercial pingpong clubs isof importance insatisfying scientif!icpingpong,pushing forward wuhan sports deVelopment, perfecting pingpong market methods ofquestionnaire inVestigatiOn, expen interview paper submitted releVantcounte咖easures and suggestiOns by analyzing cullrent situation a11dproblems thatinthedeVelopment mercial pingpong dubs,proVided references for results showed the followin铲: First, mercial pingpong clubs inWuhan are medium—sized, aIldtheir distribution paratiVely primary managing fo加s of clubs are membership systems,and theowners mercial pingpong dubs get a10tbenefits. Second,the teachjng methods ofthepingpong coaches mercial pingpong clubs in、Ⅳ曲an are rewards are relatiVeIy 10wer,aIld they mainly improVe their abilitiesbyself-le锄ing. Third,the consumptiOn pattem 0fconsumers mercial pingpong clubs mon member motiVations are Various,and factors ofconstraining the cOnsumptiOn plex. Founh,problems mercial pingpong dubs inwuhan include:maIla百ng and superintending system isscant;the qualities ofthesports management professionals are lOw;and consumption Consciousness is not strong,etc. Fifth,In order todeVelop thepingpong club