文档介绍：- 1- 毕业实践报告题目:浅析商务英语广告语言艺术性类型: 指导老师: 学院: 班级: 学号: 姓名: 2012 年4月 30日毕业论文毕业设计毕业专题√- 2- 浅析商务广告语言艺术性学号: 【摘要】当今,越来越多的商务广告融入到我们的日常生活之中,其独特的语言艺术魅力也吸引着越来越多译者和消费者的关注。商务英语广告中多方运用各种遣词手法,包括大量使用动词、形容词、缩略词,创造新词等,同时利用陈述句、感叹句、疑问句、祈使句等各种句型。造句手法及夸张、比喻、排比、双关等各种修辞手法的运用,增加了商务英语广告的语言艺术魅力。本文主要分析商务广告的遣词手法,造句手法及各种- 3- 修辞手法的运用,探讨商务广告的语言艺术性。【关键词】商务英语广告;遣词手法;造句手法;修辞手法;语言艺术 Abstract: Nowadays, with the rapid development of economic globalization, more and more business advertisement blends inour daily life. Its unique language artistic charm attracts more and more translators and customers ' attention. Business English advertisement adopts various diction techniques, including the use of verbs, adjectives, acronym and creating new words. At the same time, various sentence patterns are used, such as statement, exclamation, question and imperative. Various kinds of rhetoric technique s such as exaggeration and metaphor, parallelism, pun, etc. greatly promote the artistic charm sof business English advertising language. This paper mainly analyzes the words technique, sentence technique, and the use of rhetoric means and tries to explore the artistic glamour of business advertising language. Key Words: business English advertisement , words technique , sentence technique , rhetoric means , language artistic glamour - 4- 目录第一章、英语商务广告主要句子结构及类型……………………………… 5 陈述句……………………………………………………………… 5 祈使句……………………………………………………………… 6 疑问句……………………………………………………………… 7 感叹句……………………………………………………………… 7 第二章、英语商务广告中的遣词艺术………………………………………… 8 大量使用动词、形容词做修饰语………………………………… 8 广泛运用口语、俚语、俗语………………………………………… 9 创造新词、创新拼写……………………………………………… 9 适当使用缩略词…………………………………………………… 9 第三章、英语商务广告中的修辞手法……………………………………… 10 夸张………………………………………………………………… 10 比喻………………………………………………………………… 11 双关………………………………………………………………… 11 排比……………………………………………………………… 12 头韵和尾韵………………………………………………………… 12 第四章、总结………………………………………………………………… 13 参考文献…………………………………………………………………… 14 致谢…………………………………………………………………………… 15 - 5- 浅谈商务广告语言艺术性随着经济的不断发展,广告已成为人们生活中