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学年论文
大学生网络购物的心理分析与营销策略
年级 2012
学号
姓名
指导老师
目录
摘要 P1
引言P3
在校大学生网上购物现状 P4
大学生网络购物的心理分析 P5
大学生网购心理的消极方面 P8
针对大学生的网络营销对策 P10
总结 P13
大学生网络购物的心理分析与营销策略
摘要：
随着网络的普及，电脑成本的不断降低，物流公司服务的不断提升，网上购物已经慢慢地从一个新鲜的事物逐渐变***们日常生活的一部分。网络正在冲击着人们的传统消费****惯和思维、生活方式，以其特殊的优势而逐渐深入人心。作为“高触网”的大学生，随着网络和电子商务的发展，谁掌控了大学生市场，谁就掌握了中国未来的中高端消费市场，因此研究大学生的网络购物心理有重要的现实意义。作为未来推动电子商务成长的主要消费群体，在校大学生有其特殊的网络购物心理。通过分析在校大学生的网络购物心理，给网上商家提供一些网络营销对策的建议，使网上商家能够吸引大学生的目光，更好的开展网络营销活动，促使网络购物成为一种主要的购物方式，推进电子商务的广泛应用。
关键词：
大学生消费心理网络购物网络营销
Abstraction:
With the Internet widely developing、the cost of computers decreasing continuously and the service of logistics companies improving,shopping on the Internet is becoming a part of people's daily life from a fresh is a challenge to traditional customs and the means of mind and life,being more and more significant for people by its special the development of Internet and electronic business,as university students being close to Internet,the ones who keep the market of college students in control will play an important role in the middle and high class market in future China. So nowadays,it is significant for us to do further research on the psychology when shopping on the Internet of the university the main stuff of improving electronic business in the future,the students on campus have their special psychology when shopping on the the analysis on this psychology,I will put out some advice on marketing on the Internet for the merchant,which will catch the very sight of college students and make Internet shopping efficient, and further,lead this way into a main method of custom and make contribution to the wide application of electronic business.