文档介绍：本科毕业设计(论文) 题目: 新疆干果出口贸易的现状分析教学单位: 经济贸易系专业: 国际经济与贸易学号: 1109051300 姓名: 杨皓指导教师: 孟苓妍 2016 年5月 1 摘要新疆干果是新疆的特色产业,因为本身高产、优质,而具有很好的销售潜质, 所以,新疆干果在其出口贸易方面具有不少的优势,但也存在出口附加值低、营销体系不健全等不足,需要进一步改善出口贸易现状。想要取得一定的成效,还需要做到: 国家保护政策和实现自我的跨越式发展齐头并进;引入专业性人才和树立独具特色的品牌同时进行;兼顾完善物流体系和提高运输效率及产品质量,提升网络营销的能力。总之,通过各方面的努力,建立健全针对新疆干果成熟的出口贸易链, 并最有力的带动区域经济的发展。与此同时,也要改变思路,认识到目前网络营销的优势,集思广益,和从事干果业的企业一起,为提升新疆干果在国内和国际市场的影响力及美誉度而努力。关键词: 新疆干果;出口贸易;网络营销; 特色品牌 2 Abstract Xinjiang dried fruit is characteristic industry in Xinjiang, because of their own high-yield, high quality, and have good sales potential, therefore, Xinjiang dried fr uit has a lotof advantages in terms of its export trade, but there are low value-ad ded exports, the marketing system isnot perfect, etc. lack of need to further impro ve the status of the export trade. Want to get some results, but also need todo: n ational self-protection policies and leapfrog development go hand in hand; the intro duction of professional talents and establish a unique brand at the same time; both improve the logistics system and to improve transport efficiency and product quali ty, enhance the ability work marketing. In short, through various efforts, esta blish and improve the nuts mature in Xinjiang export trade chain, and the most po werful of the Regional Economic Development. At the same time, we must change our thinking, recognizing that the current advantages work marketing, brainst orming, and in the dried fruit panies together, to enhance the Xinjiang dried fruit in the domestic and international market influence and reputation effort . Key words: Xinjiang dried fruit; export trade; network marketing; f eatured brand I 目录 1 绪论........................................................................................................................................................ 1 论文研究的背景和意义.................................................................................................................. 1 研究背景................................