文档介绍：网上商店经营的心理效应
摘要
互联网在国内的发展已经有十多年的历史了,利用互联网进行商务交易活动--电子商务也有了十多年的历史。毋庸置疑,电子商务作为一种新型网上在线贸易方式不仅使企业与消费者摆脱了传统的商业中介的束缚,降低了生产与销售成本,进一步缩短了生产厂家与最终用户之间的距离,改变了市场的结构;而且还大大节省了企业的营销费用,提高了企业的营销效率;为企业提供了巨大的潜在顾客群,给企业带来了无限的发展机会。作为实施电子商务直销模式的店铺———网上商店,其经营的成败,不仅关系到电子商务能否真正地发挥作用,而且关系到电子商务的生存与发展。
希望经过不懈的努力,网上购物的空前繁华离我们已很近了,消费者需要的是耐心,网上商店已在向你招手了。所以为了我国的电子商务发展的更好,我们必须先从网上商店经营做起,以下是我对网商店经营心里效应个人调查总结后的分析结果。
【关键字】:
网上商店心理效应互联网电子商务经营策略
英文摘要及关键字:
ABSTRACT
the development in home has ten years of history, use the to business transactions, merce also had ten years of history. Undoubtedly, merce as a new online trade method not only make businesses and consumers from the mercial intermediary bondage, lower production and marketing costs, further shorten the manufacturers with the distance between the end user, changed the market structure; And still save the enterprise marketing costs, improve the enterprise marketing efficiency; For enterprise offers huge potential customer group, to bring enterprise infinite development opportunities. As implementing merce marketing model shop -- online store, its business ess, not only relates to merce can really play a role, and related to the survival and development of merce.
Hope through unremitting efforts, online shopping unprecedented prosperous already very close from our consumers, need is patience, online stores already in wave to you. So for the development of China's merce better, we must start from the online store management board, it is my heart s store business survey of all personal effects summary analysis results.
【 key words 】:
Online stores psychological effect merce business strategy
前言
互联网不断地发展,人类开始在把现实生活中的交易应用到互联网上,为了更好的进行网商店经营,让人们信任网上交易,所以我们进行网上商店经营的心理效应探析,目的在于从网上商务交易的心理活动中,探索和分析网上商店的经营措施或计划,解决多数网上商店经营失败的问题。现如今,中国的网民在网上拥有自己商店的已不在少数,可在这竞争激烈的网络时代,我国的网上商店真能同其他国家一样发展起来吗?网上商店的成败如何,得失又在哪里?
通过对国内网上商店经营效果不理想目前状况的叙述,从网上商店经营特色、外观设计和内部环境三个方面的心理效应进行较具体的论述,目的在于网上商店的经营者要注重心理学知识及理论在经营管理中的应用,丰富网上商店的经营策略,提高网上商店的经营效果,加快我国网络经济的发展步伐
。网络商