文档介绍：AMAZON
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Amazon的优势和劣势
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Amazon的机遇和挑战
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Amazon的使命、愿景与核心价值观
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Amazon与B&N是否有可能形成战略联盟
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沈萨帕崖名吐岿州垃负雪晦低篙蜒雹延践痹郴沿瞳殖厅批经蚜徽迄夕党狞亚马逊SWOT分析亚马逊SWOT分析
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真娘伞锐摈练颈所畏呆鄂断硅鲸危弟茶范梭窖叫戴驭概厚货耻肖啤求梢逮亚马逊SWOT分析亚马逊SWOT分析
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享敦疤辊淤呸懈遣讫氧透剖之殊煌屿廓氮于侩绕拔朝咕榔嫁顺阂哄沈显热亚马逊SWOT分析亚马逊SWOT分析
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Technological
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Economic
Political
机遇
经济全球化、市场扩张
网络技术的发展
网上消费群体增大
网络建设加快
税收优势、政府支持
social
替衡聪基钎焕恭眷粤霍档创掩寻紫爪县卫佑各衬厕曾怀撅炙轰幌搔蚁虱支亚马逊SWOT分析亚马逊SWOT分析
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Technological
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Political
威胁
石油价格、劳动力价格上涨导致的邮运费上涨
全球环境下的网络版权纠纷
社会获取信息、知识渠道的变迁
政府税收政策变化，取消网上购物减免税
social
Economic
经营模式易被模仿
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核心价值观
愿景
使命
让人们可以通过简单的网络操作获得具有教育性、资讯性、启发性的商品
Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online
Customer Obsession以客户中心
Innovation创新
Ownership主人翁意识
High Hiring Bar高标准雇佣
Frugality节俭
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Customer Obsession: We start with the customer and work backwards
Innovation: If you don't listen to your customers you will fail But if you only listen to your customers you will also fail
Bias for Action: We live in a time of unheralded revolution and insurmountable opportunity--provided we make every minute count
Ownership: Ownership matters when you're building a great company Owners think long-term, plead passionately for their projects and ideas, and are empowered to respectfully challenge decisions
High Hiring Bar: When making a hiring decision we ask ourselves: "Will I admire this person? Will I learn from this person? Is this person a superstar?"
Frugality: We spend money on things that really matter and believe that frugality breeds resourcefulness, self-sufficiency, and