文档介绍：Business Marketing Relationships
Business Marketing Relationships
31>. Network Maps work Pictures
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Outline
works?
Structures or activities?
works
works as outsiders
Networks from actors’ perspectives.
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works?
Companies interact in industrial contexts, which seem to work characteristics
From dyad and triad work
Dense or sparse munity?
Clusters of activities
Selective connections munity
Given heterogeneity panies, their connections are heterogeneous too
Acquiring & assessing one’work position (social capital, gate-keeper, broker?)
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Network structures
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More formally, ARA
Actors
Resources
Activities
Resource ties & actor bonds
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4 Rs (or A-[4*R]-A) model
Categories
Organizing units
Relationships
Products
Facilities
Social: organizing units & relationships
Material: products & facilities
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From Baraldi & Waluszewski, 2005, p. 1254
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From Ford & Redwood, 2005, pp. 653-4
work insights
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From Mouzas, Henneberg & Naude, 2008, pp. 172-3
work insight
Extant knowledge is a trap
Encourage exchanges at all levels
Being open to emerging opportunities requires non-task related exchanges
Other rationales, motivations, & restrictions might be important for other actors
Objectify knowledge as shared data & information
Subsequent action tests & codifies what is feasible in work as pilot projects or