文档介绍：Another in a series of special reports
on the power of strategy from Jay Abraham…
“Strategy’s Biggest Secret”
“Super-Strategists” Jay Abraham
and Paul Lemberg on Strategy
and Its Profit and Business
Growth Implications on YOUR
Business.
© 2003 The Abraham Group, Inc. All Rights Reserved
Strategy’s Biggest Secret
[Jay’s Note: In February of this year, as part of my immersion into the different
perspectives regarding strategy and it’s implication on your business, I recently met with
Paul Lemberg, a leading edge entrepreneurial strategist focusing on providing strategic
coaching and facilitation to lots of forward thinking “silicon valley” clientele.
Paul’s strategic wisdom and knowledge is clearly evident by reading part one of this
thoughtful and provocative transcript. Right after I met with him, I felt his insights were
so illuminating I recruited him to provide private one-on-one strategic implementation
coaching for the panies participating in my Strategy Setting Super Summit.
I believe he’s one of only a handful of strategic thinkers out there who
really know how to take strategy and turn it into actionable bottom line
driver. Stated differently, he’s not theoretical.
Special Introductory Note: In my most reasoned and probably best experienced
assessment, I think that the single most important lever point and business enhancement
factor anization large or small has available to it in today’petitive
environment to dramatically change for the better the course of events, the size of their
growth, the amount of profit, revenue petitive supremacy they achieve is to
change the strategy they follow.
I think that the vast majority of panies out there--- most of them aren’t strategic
at all. They’re tactical. And the ones that are strategic use weak and under performing
sub optimal strategies that give them a fraction of the e they c