文档介绍：Marketing Chapter 3 History and Geography The Foundations of Culture
History and Geography: The Foundations of Culture
Chapter 3
McGraw-Hill/Irwin
? 2005 The McGraw-panies, Inc3>. All rights reserved.
PowerPoint presentation prepared by:
Professor Rajiv Mehta
Associate Professor of Marketing
New Jersey Institute of Technology
Newark, .
Chapter Learning Objectives
1. The Importance of History and Geography in the Understanding of International Markets
2. History and Contemporary Behavior
3. History is Subjective
4. Manifest Destiny and Monroe Doctrine
Chapter Learning Objectives
5. Geography and Global Markets
6. Products and Marketing
7. Dynamics of Global Population Trends
8. Trade Routes and Industrialization
Historical Perspective In Global Business
Historical insights of a country are important for understanding:
Attitudes about the role of government and business
Relations between Managers and
Subordinates
Sources of Management Authority
Attitudes toward Foreign Corporations
History and Contemporary Behavior
Historical events between nations influence business and history
Why do the Japanese have such strong loyalty toward panies?
Why is a distribution system so difficult for an outsider to develop?
Why are decisions made by consensus?
History and Contemporary Behavior
Why are the Japanese loyal to family, to country, pany, and to socia