文档介绍：毕业设计( 论文)常州机电职业技术学院毕业设计(论文) 系部: 车辆工程系专业: 汽车技术服务与营销题目: 奇瑞 QQ 轿车的全套营销方案策划研究 2013 年5月常州机电职业技术学院毕业设计毕业设计(论文)中文摘要对于销售来说,一个好的营销策划方案是必不可少的,它可以决定你的公司在未来的一段时间内的收益或利润额,并且会影响着一段时间内这个产品的销售情况。本文通过对 QQ的这个经典的营销方案的分析,可以了解到一个营销方案对产品销售的重要性,在整个分析过程中,我们可以通过市场环境营销分析、市场调查与需求分析、汽车定价策略等细小环节的分析,可以看出一个方案的好坏,并且针对一些具体的问题作出具体的解决方案。在这一系列的分析中,营销理念是至关重要的,它是整个营销策划的灵魂。一个好的营销策划必须要有一个好的实施,要不然也只是一纸空谈,这就牵扯到公司的员工的服务态度,不管是售前、售中、售后的工作态度都非常重要,一个品牌想要在一个区域站住脚,销售态度是关键的一个因素。关键词:营销策划,销售态度,营销理念, QQ营销策划方案常州机电职业技术学院毕业设计毕业设计(论文)外文摘要 Title : Study on planning a full set of marketing for Chery QQ car scheme Abstract : In terms of sales, a good marketing plan is essential, it can determine pany in the future period of time the e or profits, and will affect the sales of this product within a period of time. In this paper, through the analysis of QQ this classic marketing scheme, can understand the importance ofa marketing plan for product sales, in the analysis process, we can analysis the market environment, marketing analysis, market survey and demand of automobile pricing tactics of tiny segment, one can see the plan is good or bad, and make specific solutions to some specific problems. In the analysis of this series, the marketing concept is very important, it is the soul of the entire marketing plan. A good marketing planning must have a good implementation, otherwise it is just a piece of paper talk, which involved pany staff service attitude, whether the pre-sale, sale, after sale work attitude is very important, a brand toa regional sales position, attitude isa factor key. Keywords : marketing planning , sales attitude , marketing concept , QQ marketing plan. 目录 1绪论......................................................................................................................................... 1 市场营销策划的历史发展阶段....................................................................................... 1 中国汽车市场营销的现状及发展趋势........................................................................... 1 中国