文档介绍：营销大战中的联想集团
中文摘要:
初涉商海的联想人对市场一无所知,经过一次失败后,成功地推出了其历史上第一个自己的产品,随后联想的一系列产品与世界著名厂商的同样产品同时在市场上亮相了。本案例着重描述了联想集团高级副总裁兼联想电脑公司总经理杨元庆是用怎样的4P策略,使联想迅猛的发展势头引起国际电脑界的广泛关注的,同时面对国际国内众多的竞争对手,联想仍需付出艰苦的努力。杨元庆又将制定出什么样的营销策略呢?
关键词:联想计算机营销策略
LEGEND Group in Severe petition
ABSTRACT:
Although the employees and managers in Legend knew nothing about market and marketing when they first converted from research institutes to business, their products appeared in the market of China soon, competing with the leading brands in the world, getting great ess after their days of painstaking and failures. The case mainly describes how YANG Yuanqing, the senior vice president of Legend Group and general manager of puter, used the 4Ps strategy to prompt the rapid growth puters and other goods in market share. This ess was recognized by puter business and aroused more petition, leading to Legend having to make use of more endeavor to eed in the future. What will YANG outline for his strategy?
Key words:LEGEND, computer, marketing tactics
营销大战中的联想集团