文档介绍：兰州大学硕士学位论文伊利集团肉业投资项目规划姓名:陈运申请学位级别:硕士专业:工商管理·金融投资与财务管理指导教师:田中禾 20090401 MBA学位论文作者:陈运伊利集团肉业投资规划中文摘要内蒙古伊利实业集团股份有限公司关于肉业项目投资的规划是在以子品牌领鲜、子公司内蒙古领鲜食品有限责任公司、肉业加工项目的基础上开展和经营的,本文从目前公司的经营状况分析着手,以伊利集团目前的经营状况和领鲜公司企业经营状况实际情况为整个构架进行规划的,利用内蒙古天然的资源优势、伊利集团强大的资金实力以及遍布全国的市场网络的格局设计,通过5年战略投资,以子品牌运作单独上市. 本文从行业的现实情况着手,通过对行业的逐层解剖,以肉业深加工品项速冻类的市场竞争格局进行分析,对行业发展未来前景和瓶颈都做了深刻的解剖, 确定行业发展的可行性,然后再通过现有项目的运营情况,从利润收入、财务数据以及现金流进行分析,通过对过去的基本数据和企业发展的趋势进行分析,得出从财务角度发展项目投资的可行性,接下来就是项目的整体规划和具体市场运作手段,通过对渠道、产品以及价格研究,说明目前企业投资的可行性和必要性, 这为我规划的正确性提供前提和依据。最后是投资回报率核算和市场风险预警,也是本文最重要的一章,任何论证只有实施才是最重要的,通过预计投资额、利润率、现金流等核算,对投资回报和风险分析整体规划的可实施性打下基础,并制定了本规划具体的实施细则和方向。关键词:伊利集团, 投资规划, 风险 AB STRACT The meat industry business plan ofInnerMongolia YiliIndustrailCorp·Ltd·is t0 utilizeits son brand“Ling Xian'’and pany,Inner Mongolia Ling xian Food Co.,Ltd.,to develop and operate meat processing project·Starting from analyzing theoperation situation of this how pany can takeadvantage pany,the paper builds aframework on the natural resource ofInnerMongolia,the financial strength ofYiligroup,and work spreading over thecountry t0realize theaim that pany,through fiveyears’strategic investment,will get listed inthestock market. Inlight of current situation,this thesis dissects themeat industry and analyzes petition pattern ofdeep processing industry of frozen meat·This paper cOnducts adeep analysis ofthefuturedevelopment and bottleneck ofthisindustry to 勰certain thefeasibility ofdevelopment in analyzing theoperatlon situation of current projects,profit,financial data,cash flow,the past basic dataand the trend ofenterprise development,the paper proves thefinancial feasibility of project ,the paper describes theproject’s overallplanning粕d concret market operation thestudy on marketing channels,products and price,it illustrates thefeasibility and necessity ofenterprise investment as the basisforthecorrectness ofthisproject. discusses ounting of rateof return on investment an