文档介绍:Quality Division
编辑课件
3
1
2
TROUBLE
DAMAGE
REVIEW
Deep impact on Toyota
Crack on Toyota legacy
Glory days of Toyota
编辑课件
Glory days of ...
Production/sales #1
for 3 years (2007~2009)
Qualityaward # 1
in latest 10 years
Brand value # 1
for 6 years (2004 ~ 2009 )
编辑课件
Best quality = Lexus-like
How do you spell quality ?
L – E – X – U – S !
*Source : レクサスが一番になった理由, Bob Sliwa
- Source : / Jun. 29. 2005 -
Appeal to customers with achieving top quality
- IQS for the 9th consecutive year (’97 ~ ’05 ),
- VDS for the 13th consecutive year (’95~’07)
LEXUS-like
Adj : Means best product
and quality
in automotive industry... Quality
编辑课件
2001
2003
2005
2007
2009
830
859
838
937
781
1. Toyota
691
678
812
890
720
2. GM
593
654
621
619
629
3. VW
511
572
613
616
570
4. R/Nissan
499
536
524
596
481
5. Ford
450
436
486
396
464
6. H/K
318
329
372
383
339
7. Honda
267
305
339
343
319
8. PSA
265
291
339
268
231
9. Suzuki
* Source : Automotive News Data Center (’09 DATA, summary in press release)
(unit : 10,000)
Rapid quantitative expansion after 2000...
Top maker rated after 2007
Global #1 in sales
in automotive industry... Sales
编辑课件
Best top brand
Brand value
* Source : Businessweek & Interbrand, 2009
Toyota
193
Honda
149
Ford
109
Cadillac
102
Benz
100
1
2
3
4
5
Brand image
Source : Consumer Reports, 2009
<2009 brand perceptions>
Toyota
Benz
BMW
Honda
Ford
VW