文档介绍：Competitive Industry Environment Analysis
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Industry Identification and Strategic Groups
Contents
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Industry analysis
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Major Forces Determining Industry Competition
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Changing Competition and Industry Evolution
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Industry Evolution and Potential Competitors
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Industry Identification and Strategic Groups
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Industry Identification and Strategic Groups
Strategic Groups :
A strategic group consists of firms pursuing similar strategies—that is, employing a similar mix of strategy elements.
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Industry Identification and Strategic Groups
战略群体：
战略群体是指一个产业内执行同样或类似战略并具有类似战略特征的一组企业。
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Industry Identification and Strategic Groups
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Industry Identification and Strategic Groups
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Industry Analysis
Industry’s long-term attractive
An attractive industry plays a large role in determining a firm’s strategy—particularly its aggressiveness.
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Industry Analysis
Industry’s characteristics
market size
growth rate
number of firms
geographical scope
degree of vertical integration
ease of entry and exit
channels of distribution
customers
technology
scale/learning effects
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Industry Analysis
Industry’s driving force
changes in the market long-term growth rate
changes in buyers segments
diffusion of proprietary knowledge
changes in cost and efficiency
changes in government regulations
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