文档介绍：跨文化商务交际失败案例分析
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Culture diversity in words
Cultural difference on manners
culture difference on time
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Cultural difference on manners
Hejun is a successful engineer , Mike is his best friend from Canada. When Mike come to China , Hejun made an carefully arrangement for him . However, when Hejun went to Canada for an business trip , Mike just made an simple arrangement for him and ignored him after he sent Hejun to hotel. Hejun was very disappointed , and he thought Mike was very impolite for this.
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The General Motors Corporation named NAVO in Mexico. In Spanish the NAVO means it doesn’t go, so the Mexicans will not buy their cars, at last The GM suffer a crushing defeat in Mexico.
Culture diversity in words
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Cultural difference on time
A Brazil company went to American to purchase equipment , their negotiate group was late for 45 minutes, because of their shopping . The American company was very dissatisfied for their late. During