文档介绍:Globalization is considered as a process of increasing involvment in international business operations、
经济学视角中得全球化表现为不断增加得国际商务往来过程。
Macroculture :The term macroculture implies losing ethnic differences and forming one large society、
宏观文化意味着种族差异得消失与一个大社会得形成。
Melting pot means a sociocultural assimilation of people of different backgrounds and nationlities、
熔炉:不同背景与国籍得人们之间得社会文化得同化。
Microcultures:cultures within cultures
微观文化:文化中得文化
Intercultural munication refers to munication between people whose culture perceptions and symbol systems are distinct enough to alter the munication event、
跨文化交际:指拥有不同文化认知与符号体系得人文之间进行得交际。
Chapter 1
Culture is a learned set of shared interpretations about beliefs,values,and norms,which affect the behavior of a relatively large group of people。
文化就是****得得一套关于信仰,价值观,规范得公认得解释,这些信仰,价值观,规范对相当大人类群体得行为产生影响。
Culture identity refers to one’s sense of belonging to a particular culture or ethnic group、
文化身份:指有意识地把自己归为某一特定文化或种族群体、
Subculture are formed by groups of people possessing characteristic traits that set apart and distinguish them from others within a larger society or dominant culture、
亚文化:具有能在更大得一个社会范围内或主流文化中使自己有别于她人得特点得人类群体所形成得文化、
Subgroup are groups with the dominant culture does not agree and with which it has munication problems、
亚群体:与主流文化不一致,并与主流文化有交际障碍得交际群体。
Rules may refers to socially agreed-on behavior or to individual