文档介绍：Internationalisation and Managing Internationally
Lecture Outline:
Introduction to the module
Overview of International Strategy
Drivers of globalisation-localisation
This Module...........
Examines the process of internationalisation
Explores the main aspects of designing a sustainable international business strategy
Considers how MNEs can enhance petitive advantage
Examines the effective management of key business operations
Let's go global!
Here is a definition of International Business Strategy.......
"...a set of fundamental choices which define an pany's long-term objectives, its value proposition to the market, how it intends to build and sustain petitive business system and how anises itself " (Lasserre 2003).
International strategy involves making choices...
Ambition – long-term objectives
Positioning – which customer segments / value proposition to customers
Investment – to deliver value to anisation – people, structure, process and systems (Lasserre 2003)
International strategy requires......
Creating a global philosophy and vision
Analysing and interpreting change
petitive global strategies
Effective management, coordination and control of operations
Enhancing dynamic strategic capability
Effective social and ethical philosophy
global, local, or both?
Going global means.....
Global Industries – like aerospace, computers, munication.
panies – operate in world's main markets . Coca Cola, Sony, Citibank
Globalisation - "a more integrated world"
Global Integration and Coordination – global web / interdependent operations
".....make and sell the same thing, the same way, everywhere! (Levitt, 1980)
Global Push Factors include..............
Technological factors – transport, communication, economies of scale
Social factors – convergence of needs and tastes (Californisation of Society, Ohmea 1989)
Political factors – liberalisation of trade & petitive factors – rise of Japanese MNEs & NICs
Benefits of Globalisation..
Cost benefits - scale