文档介绍：学校代码 10596 学号 212011586 专业学位中图分类号 F59 密级硕士专业学位论文海南定安县休闲农业发展对策研究 学院: 旅游学院专业学位类别: 旅游管理领域: 研究方向: 旅游公共管理研究生: 程媚二 0 指导教师: 吴忠军教授完成日期: 2013 年 5 月 20 日桂林理工大学硕士专业学位论文海南定安县休闲农业发展对策研究一三届程 媚 Hainan the Ding'an leisure agricultural development Countermeasures Major:Tourism Management Direction of Study:Tourism Public Management Graduate Student:Cheng Mei Supervisor:Prof. Zhongjun Wu College of Tourism Guilin University of Technology August,2012 to April,2013 I 摘要发展休闲农业是农民创收、促进农村经济发展的重要途径之一。定安县发展休闲农业具有“古色文化、红色文化、绿色文化”三大鲜明特征。本文首先系统地介绍了国内外学者关于休闲农业的研究成果和观点,并较为完整地阐述了定安发展休闲农业的优势及存在的不利因素。运用文献分析、问卷调查和案例分析法等研究方法,针对性地分析了定安县休闲农业的发展现状,阐述了定安发展休闲农业存在问题与发展瓶颈,并通过探讨分析“百里百村”休闲游这一成功案例, 最后提出了如合理规划、开发特色产品、完善配套设施、宣传推介、组织培训等发展定安县休闲农业的建议对策。关键词:定安县,休闲农业,SWOT分析,对策研究。 II Abstract Thedevelopment of leisureagricultureisoneofthefarmers'e generation,an important way topromote rural economic 'andevelopment of leisure agriculturehasthreedistinctcharacteristicsofthe"thepatinaculture,red culture, green culture".Firstly,the systemintroducesscholarsontheleisure agriculture researchandperspectives,anda pletedescriptionofDinganadvantageofthe developmentofleisureagricultureandunfavorable of literature analysis,surveyand case studiesand other research methods,targetedanalysisof Ding'anleisureagriculturedevelopmentstatus quoonDing'andevelopment of leisure agricultureproblemsandbottlenecks in the development of"Barryhundred villages leisure travel,andby ess stories,andfinallyput forwardasrational planninganddevelopment of specialty products, improve facilities,publicity and anizationaltraininganddevelopmentDing'anleisureagriculture mendedcountermeasures. Key words: Ding'an,Leisure agriculture,SWOT analysis,Countermeasures. I 目录摘要...............................................................I Abstract............................................................II 第一章绪论.........................................................1 .