文档介绍：湖南师范大学硕士学位论文长沙地区自驾车旅游者消费行为特征研究姓名:谭颖申请学位级别:硕士专业:旅游管理指导教师:徐飞雄 201205 摘要随着长沙地区经济持续增长,私家车拥有量增多,人们的旅游意识不断成熟,自驾车旅游者也随之不断增加,现已成为了长沙地区旅游市场的重要组成部分。虽然自驾车旅游在我国发展的时间不长,但速度很快,自驾车旅游研究也受到国内各界的关注。目前,对自驾车旅游发展理论的研究已经出现端倪,但针对某一特定城市自驾车旅游者消费行为的研究还缺少系统性分析和论述。对长沙地区自驾车旅游者消费行为特征的研究是对类似于长沙这种中型城市自驾车旅游者消费行为研究的补充,对于提高长沙地区自驾车旅游者的消费品位, 丰富自驾车旅游者消费行为的内涵、推动长沙地区自驾车旅游更快更好地发展有着重要的理论和实践意义。本论文从旅游消费行为理论的角度,在实践调查和前人研究的基础上,采用文献综述、问卷调查等方法对长沙地区自驾车旅游者消费行为特征进行较全面的研究。论文结构分为六个部分。第一章为绪论,阐述本文的研究背景和意义、研究思路和方法,自驾车旅游的概念、特点和分类,综述了国内外自驾车旅游的研究现状。第二章叙述了本论文所使用的研究理论基础——旅游消费行为理论。第三章,具体说明长沙地区自驾车旅游者消费发展背景;第四章,通过对问卷调查结果的汇总统计,结合实地访谈调研情况,从社会特征、出游行为、消费状况、心理特征四个方面对长沙地区自驾车旅游者和非自驾车旅游者的消费行为进行了对比分析。第五章,总结归纳长沙地区自驾车旅游者消费行为所呈现的基本特征,并分析其影响因素。第六章,对本论文进行总结,说明长沙地区自驾车旅游者消费行为特征研究对本人的启发,并指出本论文研究的不足。关键词:长沙地区,自驾车旅游者,非自驾车旅游者 Abst ract As economy ofChangsha cont inuously growing,more and more people own cars,naturally,self—driving tourism es popular with the car owners,which makes an important part in Changsha travelling market. Self—driving tourism i s not strange for Chinese,i t spreads fast among car owners,as a result,people pay much attention to study on self—driving recent years,peopl emade lots ofresearch on thi s field,but systematical analysi S on self-driving tourists’ consumer behavior characteristics in a certain place is not well carried research is asupplement to self—driving tourists’ consumer behavior research in middle—sized city like Changsha,that makes great theoret ical and pract ical significance in improving the tourists’ consuming taste, enriching the culture of self-driving tourism,and promoting the development ofself—driving tourism the perspect ive of touri sm consuming theory,thi s paper makes prehensive research on self——driving tourism inChangsha by thehelp of1iterature review,questionnaire investigation and interviews. The thesis consists of six I is an introduction,which expatiates the paper’S background, significance,as well as the concept ofself—driving tourism, distin