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浅析中国移动的核心竞争力论文.doc

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浅析中国移动的核心竞争力论文.doc

上传人:luciferios06 2021/4/23 文件大小:77 KB

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浅析中国移动的核心竞争力论文.doc

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文档介绍:摘 要
本文在电信重组、3G时代的行业背景下,对***的核心竞争力进行探讨。中国的核心竞争力是什么?灵活的企业机制?强大的BOSS系统?覆盖最全的GSM网络?充满朝气和***的团队?强有力的品牌?虽然其中的每一个元素中移动都有无可争辩的优势,这些支撑中移动发展的基础元素,也是核心竞争力的重要组成部分。作为未来移动生活方案的提供者,***应该也必须成为客户的首选。
电信行业的竞争重点由语音服务转向数据业务转移;从单一产业链结构,逐步向多种生态系统转变。本文通过电信企业核心竞争力评价体系分析***的核心竞争力。在3G时代,面对市场宏观环境和日趋激烈的竞争市场,***必须充分认识到提升核心竞争力是发展的关键,是取得优势最有效的保证。本文的最后提出了***在3G带来的机遇和挑战下,提升核心竞争力的战略和策略。
关键词:*** 核心竞争力 识别 3G 数据业务
Abstract
Based on the telecommunications restructuring, 3 g era of industry background, China mobile's core competence are discussed。 China’s core competitiveness is what? Flexible enterprise mechanism? Powerful BOSS system? Cover the most GSM network? Full of vitality and passion team? Strong brand? Although the every element mobile has indisputable advantage, the support of the foundation of the development of mobile elements, also is the important component of core competitiveness of. For future mobile life solution provider, China mobile should also must become the first choice of ,勿做商业用途文档为个人收集整理,来源于网络
Telecom industry key competition by voice service to data service transfer; From a single industrial structure, and gradually to a variety of ecological system transformation。 This paper through the telecom enterprise core competitiveness evaluation system analysis China mobile's core competitiveness. In the 3 g era, in the face of the market macroscopic environment and the increasingly fierce market competition, China mobile must fully understand to enhance their core competitiveness is the key to the development of, is take advantage of the most effective guarantee。 This paper finally puts forward China mobile in the 3 g with opportunities and challenges, improve the core competitiveness of the strategy and ,来源于网络文档为个人收集整理,来源于网络
Key words: China mobile limited core competitiveness recognition 3G
data service
目 录
1、引言 1
网络综合优势 1
优质客户优势 1
组织变革优势 1