文档介绍：毕业生毕业设计(论文) 2012 年3月 15日浅谈色彩与创意产品专业:平面设计班级: 2班姓名:王雪雪指导教师:刘若瑜摘要: 在现代创意产品中,一副好的创意产品,不仅仅是建立在好的创意基础上,更是对色彩的良好把握上。色彩的风格和不同的色彩直接影响着整部平面设计作品的艺术风格和水平,因此,我们必须,从开始的构思方法到空间的构成以及色彩和的应用等多方面的角度来讨论和了解色彩在创意产品实际制作中的具体应用。在创意产品的过程中,不仅需要好的创意,还需要展示出相当完美的色彩了表达。无论从布局安排,还是造型设计来讲,色彩的表现力需要优秀,要用恰当的实际的色彩来对创意产品创意进行表现与烘托。各方资料都从多方面来讲述了怎样去把色彩的作用发挥到极致,从而更好的为整个创意产品的制作服务。 Abstract : In the modern creative products, a good creative products, is not only based on good creative basis, is the color of good grasp on. Color style and different color directly affects the whole graphic design works of art style and level, therefore, we must, from the beginning of the design method to the spatial form and color and the application in many aspects such as the perspective to the discussion and understanding of color in the plane of the actual production in the specific application. In the creative process, not only need good ideas, but also need to demonstrate the perfect color expression. No matter from the layout, or design, color needs the outstanding performance, to use the appropriate actual color to innovative products creative for the display. All data are from many aspects about how to put the color effect into full play, so as to better serve the entire creative production services. 关键词: 创意产品、构思方法、创意产品创意、色彩 Keywords: Creative products, design method, innovative products creative, color 目录 1. 创意产品概述…………………………………………………………………… 1 …………………………………… 1 3. 创意产品与色彩元素…………………………………………………………… 2 三要素及色彩对比………………………………………………………… 2 色相对比的基本类型………………………………………………………… 2 明度对比的基本类型………………………………………………………… 4 纯度对比的基本类型………………………………………………………… 5 色彩的面积与位置对比……………………………………………………… 6 色彩的肌理对比…………………………………………………………… 7 色彩的连续对比…………………………………………………………… 7 综合对比及色调变化……………………………………………………… 7 综合对比……………………………………………………………………… 7 色调变化及类型………………………………………………………… 8 色调倾向的种类及处理…………………………………………………… 9 4. 创意产品与“迷失城市”的阐述………………………………………… 10 5. 选题的现实意义……………………………………………………………… 11 毕业设计总结……