文档介绍：e to woolworths 沃尔沃斯 slogan : Fresh food home 做新鲜食物的人 Outline I ntroduction – Company Profile 1 Why China? 2 PEST Analysis 3 D ustry AnalysInis 4 Advantage 5 Entry Strategy 6 Post Entry Forecast 7 Conclusion Woolworths in December 5, 1924 opened her first a shop. Shop is located in cheap an Pitt street of a basement. Woolworths now is South Africa's biggest food retailers, which has 75 years of history for customer service are proud of pany introduce Social Factors Western-style chain stores acceptance Increasing urban household Increasing wealth and demand Technological Factors merce Young consumers (under 30s) Why China? – Pest Analysis Economic Factors Fast-growing economy GDP $8,789 trillion (2009) Retail sales: annual growth % (2009) Domestic spending promotion Increasing consumer spending per capita Estimating for an increase from $1,407 (2009) to $2,729 (2014 ) Why China? – Pest Analysis South Africa Industry Competitiveness 产业竞争力 Rivalry among Competitors 竞争者之间的竞争 Threat of Substitutes 替代品的威胁 Threat of Entrants ? More Consolidated Industry ? Hard for Small Companies 外来威胁?更巩固行业?硬的小公司 Bargaining Power of Buyers 讨价还价的买家 Bargaining Power of Suppliers 供应商的议价能力 Why China? – Industry Analysis Advantage Various kinds comprehensive South Africa Fresh food Maketing management orientations ? Selling concept . The idea that consumers will not buy enough of the organization's products unless the organization undertakes a large- scale selling and promotion effort. promotion ? advertising ? Sales personnel ? Lottery promotio n? Mascot promotion ?.......