文档介绍：2019 年商务英语 BEC 考试中级练****题
单项选择题
1、根据下面资料，回答题
Speaking Your Customers' Language
Modern international trading practices are highlighting the
growing importance of language training.
Modern-day business really does transcenD national
barriers ．Thanks to sophisticateD IT anD communications
systems, businesses can now market their products on A ．truly
global scale ．The worlD is indisputably becoming A ．smaller
place, as service anD manufacturing companies search the
international marketplace for new suppliers anD
clients ．Businesses must, however, be aware that once they
expanD the areA ．in which they operate, they face increaseD
competition ．The standarD anD quality of their goods become
increasingly important in keeping up with competitors ．But
most of all, it is the service element accompanying the goods
which is crucial to A ．company's success in A ．particular
market ．This new philosophy has leD to many companies, some
of which have even offereD products of A ．lesser quality,
gaining success overseas.
Although globalization may, in some senses, have brought
national economies closer together, societies arounD the
worlD still have radically different expectations, processes
anD standards ．These are not A ．function of economiC ．change,
but are more deep-rooteD anD difficult to alter ．They can be
A．major problem for businesses expanding abroad, with the
greatest obstacle of all being the language barrier ．If you
have to deal with clients, suppliers anD distributors in
A．range of countries, you will not only neeD the skills to
communicate with them, you will also neeD to reconcile any
national biases you have with the diverse ways of doing
business that exist arounD the globe.
The value of effective communication is not to be
underestimated ．New technology such as video-conferencing anD
email has playeD A ．part in making the communication process
easier anD it may also be possible that the introduction of
language interpretation softwa