文档介绍：网络营销论文
篇一：很好的网络营销论文范文
湖北工业大学高等教育本科
毕业论文（设计）
内容摘要
网络营销作为数字经济时代的一种崭新的营销理念和营销模式，既使企业开辟了更加广阔的市场，又能引领和改造传统营销。网络营销相对于传统营销具有个性、交互、经济、高效等明显优势，我国的中小企业要想在大市场中立足，必须学会运用新的营销手段，整合最适合企业实情的各种传统、现代营销方法。本文就网络营销相对于传统营销的优势以及中小企业如何实施网络营销展开探讨。
索引关键词：网络营销 传统营销 网络广告
Abstract
On-line Marketing as the digital economy of the time a new marketing idea and marketing model, even if business has opened up a broader market, but also to lead and transform the traditional marketing 。E- marketing with traditional marketing with a personalized, interactive, economic, efficient and other obvious advantages, our country at large to the small and medium-sized market-based, we must learn to use new marketing tools, integrated enterprises fit the facts of the most traditional, modern marketing Ways。This article on E- marketing with traditional marketing strengths and how SMEs can begin to explore the implementation of network marketing。
Key words： network marketing traditional marketing network ads
目 录
绪 论 .................................................................... 1
1 网络营销的特点 ......................................................... 2
2 网络营销相对于传统营销的优势 ........................................... 3
更具个性化的营销方式 ............................................... 3
具有极强的互动性，是实现全程营销的理想工具 ......................... 4
真正超越时空，方便快捷 ............................................. 4
大大节约企业成本，提高工作效率 ..................................... 4
3 企业进行网上营销的策略 ................................................. 4
进行网站建设和推广 ................................................ 5
网络广告营销 ....................................................... 5
收索引擎注册及排名 ................................................ 5
邮件营销 ........................................................... 6
网上营销促进 ....................................................... 6
结 论 ............................................