文档介绍：中国农业大学硕士学位论文北京会展业发展研究姓名:杨易申请学位级别:硕士专业:管理科学与工程指导教师:陈宝峰 20030601 摘要本文首先从国内外会展业发展的历史分析入手,以德国、意大利、法国等国外会展人国会展业的历史变革,以及中国上海、广州、香港等主要会鼹城市的发展为例,深入探讨北京会展业逐步规模化、专业化、品牌化的发展过程。其次,本文从经济学角度,对会展业的桥梁、调 1,、展示、连带筲功能,以及会展经济与区域经济的互动关系、会展业产业链关联度等进行了深入分析剌详细论述。再次,本文面对“入世”、“奥运”,以及“新经济”等北京会展业发展的背景,远川SWOT方法对北京会展业发展的优势、劣势、机会及威胁等进行了客观的分析,依据分析结粜币i,g芙的数据,展览业产值与国K经济总量的关系,,对北京会展业发展硬件和规模进行客观、。:“借鉴发达国家的成功经验,借助北京地缘和人之优辨:利州内外部条仆,整合资源,合理布局,完善城市服务功能:加快以会展为龙头的产业链建|殳,规范会展市场,推动展览业的发展;依托相关产业,发展会展经济,提高国际竞争力,把北京市建殴成为亚洲最具影响力的国际会展城市和世界著名的会展中心。”并据此提出了实现日标的贝体途径雨I措施。最后,本文对北京市会展业的发展进行了较为系统而全面的分析|【!』『究,做出结论,并提出建议,力求对发展北京会展经济提供参考和借鉴。关键词:会展业,会展经济,发展研究,北京 Abstract Beginning with analyzing the history ofconference—exhibition industry development home and abroad,and taking thehistoricalchange ofconference-exhibition industry inGerman,Italian,French and thedevelopment ofmain conference-exhibition citiesofShanghai,Guangzhou,Hongkong aS examples,the process of scale development,specialization and brand of Beijing’s con佗rence-exhibition industry isdeeply discussed in ,from the economic angle. thefunction ofconference-exhibition industry asbridge,adjustment,exhibition and boosting related interaction between industry and regional economy,and the conjunction degree ofconference-exhibition industry chain etc are analyzed deeply and discussed ,objectively analyses theadvantages,inferior positions and threats etcofthe development ofBeijing’s conference-exhibition industryusing themodel ofSWOT in thebackground of China’s entry intoWTO,2008 BeUing Olympic Games,and new economy,establishes a mathematic model which forecasts thehardware and scaleofBeijing’s confcrence-exhibition industry objectively and reasonably through studying the research results and relevant data,the relation between output of andGDP,and makes thefeasibility thebasisofanalysis and study,th