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市场营销计划书marketingplan
MARKETINGYOURBUSINESSFORSUCCESS
WORKSHOPINTRODUCTION
MARKETINGYOURBUSINESSFORSUCCESS
WORKBOOK
TrainingModule-3
WorkshopObjectives
Bytheendofthisworkshop,youshouldbeableto:
*Determinethepurposeofthemarketingplan
-Identifystrategiesforconductingmarketresearch
-Identifyadvantagesofmarketresearch
*Determinewhatthemarketingplancontains
-Targetmarket
-Competition
-Product/service
-Marketingbudget
-Location
-Pricingstrategy
-Promotionalstrategy
*List
-advantagesofdevelopingamarketingplan
-disadvantagesofdevelopingamarketingplan
*Prepareamarketingplanoutline
*Developaneffectivemarketingstrategy
-Advertisingstrategy
-Promotionalstrategy
MARKETINGYOURBUSINESSFORSUCCESS-THEMARKETINGPLAN-
UNDERSTANDINGTHEMARKETPLACE
welltheplanyoudevelopmarketsyourbusiness,alongwiththe
managementandfinancialmanagementplans,willultimately
asuccessfulmarketingplanareto1)knowyourcustomers--
theirlikes,dislikesandexpectations,and2)toknowyour
competitors--
thesefactors,youcandevelopamarketingstrategythatwill
allowyoutoarouseandfulfillcustomersneeds,better
understandcompetitorsandidentifychangesinthemarketplace
thatcanaffectyourbottomline.
Thepurposeofthemarketingplanistodefineyourmarket,.,
identifyyourcustomersandcompetitors,tooutlineastrategy
forattractingandkeepingcustomersandtoidentifyand
understandingofthemarketplacetodevelopastrategythatwill
ensuresuccess.
UnderstandingtheMarketplace
Generally,thefirstandmostimportantstepinunderstandingthe
franchise,thefranchisorhasdevelopedamarketingprogram,so
over