欧莱雅 微博运营方案.pdf

文档介绍：L'Oréal Paris Y16 Weibo Plan
MRM//McCann
Jan 2016
Current Status
Overview
巴黎欧莱雅 欧莱雅彩妆大师
巴黎欧莱雅中国官方微博
欧莱雅彩妆官方微博
• Fans: 162w (by ) • Fans: 51w (by )
• Content Including: • Content Including:
Routine/Full-range/Skincare/Makeup/Hair/Men Celebrity News/ Makeup Trends,Attitude, Tips/
• Frequency: avg. 5 posts/day Product Introduction/ Campaign Related
• Daily interaction: • Frequency: avg. 1-2 posts/day
Total- avg. 50-60 retweet and 30-40 comments • Daily interaction:
Routine- avg. 20-30 retweet and 15-20 comments avg. 60-80 retweet and 60-80 comments
巴黎欧莱雅
发布频率 以11月为例
巴黎欧莱雅中国官方微博
15/11/1 2
15/11/2 4
15/11/3 5
15/11/4 8
15/11/5 7
15/11/6 12
15/11/7 7
15/11/8 6
15/11/9 3 没有统一的发布规律
15/11/10 4
15/11/11 13
15/11/12 5 部分日期多个活动累加，
15/11/13