文档介绍：新恒生·北城印象
营
销
策
划
方
案
目录
第一部分潜力新站区悠悠我的家
一、区域市场总体分析··································································4
二、区域竞争对手分析··································································5
三、项目分析················································································11
第二部分新生活的高度主义
一、项目名称················································································15
二、项目总体定位········································································17
三、目标客户定位
········································································17
四、产品形象定位········································································18
五、延伸——产品品牌与开发商形象··········································18
第三部分为我们的生活喝彩
一、项目规划建议········································································21
二、商业部分建议········································································23
第四部分常胜销售秘诀
一、销售目标···············································································26
二、销售策略···············································································26
三、销售方式···············································································29
四、销售步骤···············································································30
五、销售进度···············································································31
第五部分关注新恒生分享新生活
一、推广主题···············································································33
二、推广重点···············································································33
三、推广目标···············································································34
四、推广费用···············································································34
五、项目销售周期·······································································34
六、具体推广计划·······································································34
第六部分附件部分
第一部分
潜
力
新